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L’Oréal Opens Hair Color Plant in Mexico

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By: TOM BRANNA

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MEXICO: With an investment of more than $100 million, L’Oréal has opened a second plant in Mexico, which the beauty giant contends is the largest hair color production plant in the world in terms of production capacity. The new factory will double the production capacity in Mexico, and will supply both Latin America and North America. Focusing entirely on hair color products, the 32,000-square meter facility is located in the “Logistik II” Industrial Park, in Villa de Reyes, State of San Luis ...

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